Attention to Ad (Brand Evaluation)

ATAHow much attention is paid to the brand and its features featured in an advertisement

6 items 1988 α .86 Free Andrews, J. C.

What it measures

A multiple-item likert scale designed to measure how much attention is paid to the brand and its features featured in an advertisement.

Citation

Andrews, J. Craig (1988), “Motivation, Ability and Opportunity to Process Information: Conceptual and Experimental Manipulation Issues,” in Advances in Consumer Research Vol.

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