A six-item scale measuring attitude toward drinkers.
5-point semantic differential
Full scale items shown. Always cite the original source when using this scale in research.
Internal consistency (alpha = .92) was reported in the primary study.
Pechmann, Cornelia and Susan J. Knight (2002), “An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents’ Belief and Intentions about Cigarette Consumption,” Journal of Consumer Research, 29 (June), 5-19.
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