Attitude Toward the Service Provider (Social Failure)

ATTSIn this scale using three, 10-point likert-type items

4 items 2009 α .93 Free Chan, H. L.

What it measures

A three-item scale measuring attitude toward the service provider.

Citation

Chan, Haksin, Lisa C. Wan, and Leo Y. M. Sin (2009), "The Contrasting Effects of Culture on Consumer Tolerance: Interpersonal Face and Impersonal Fate," Journal of Consumer Research, 36 (2), 292-304.

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