Tourism & Hospitality Research Scales

88 validated scales across 4 research domains

Validated scales for tourism and hospitality research, covering tourist motivation and behaviour, destination image and place attachment, hospitality service quality, and sustainable and responsible tourism. The collection includes established instruments such as the Destination Image Scale, Place Attachment Scale, Tourist Motivation Scale, Travel Risk Perception Scale, DINESERV and LODGSERV, alongside newer measures of tourist experience, overtourism and carbon awareness. Many marketing and psychology scales elsewhere in the database, such as satisfaction, loyalty, servicescape and emotion measures, also adapt well to tourism settings, so it is worth searching the full database as well as browsing here. This section is actively growing, and suggestions for tourism scales to add are welcome.

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Recently added

• Synchronous Technology-Mediated Service Experience Scale Destination & Tourist Behaviour
• Affective Place Evaluation Destination & Tourist Behaviour
• Travel Likelihood to the Foreign Country Destination & Tourist Behaviour
• Place Attachment Destination Image & Place Attachment
• Attitude Toward the Hotel Scale Destination & Tourist Behaviour
• Tourism Memory Characteristics Scale Destination & Tourist Behaviour
• Memorable Tourism Experience Scale Destination & Tourist Behaviour
• Transformative Travel Experience Scale Destination & Tourist Behaviour
• Service Quality (Maintenance) Hospitality & Service Quality
• Service Quality (Ease) Hospitality & Service Quality
• Self-Image Congruence with Service Provider Hospitality & Service Quality
• Restaurant Menu Diversity Hospitality & Service Quality

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