The MTE scale measures seven dimensions of tourism experiences that contribute to memorability. Hedonism captures pleasurable feelings of excitement and enjoyment; Novelty reflects the psychological sense of newness from unique experiences; Local Culture taps close engagement with destination people and culture; Refreshment measures feelings of liberation, freedom, and revitalisation; Meaningfulness captures a sense of significance, importance, and self-discovery; Involvement reflects personal engagement with desired places and activities; and Knowledge represents exploratory, informational, and cross-cultural learning. Developed following Churchill (1979) from an initial pool of 84 items drawn from literature review and open-ended interviews with 62 individuals, purified via item-total correlations to 24 items across seven factors. CFA was conducted on split calibration (n=200) and validation (n=200) subsamples from a total sample of 511 US college students.
Kim, J. H., Ritchie, J. R. B., & McCormick, B. (2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12–25.
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