Destination & Tourist Behaviour Scales
27 validated scales · all free to use
Scales for measuring why people travel, how they choose destinations and how they evaluate their trips. The domain includes the Tourist Motivation Scale, Leisure Motivation Scale and Novelty Seeking Scale for tourism, travel information search measures, travel risk perception, and the perceived value of tourism experiences. Post-trip measures cover behavioural intentions, destination loyalty and word of mouth, and experience-focused scales draw on the experience economy framework, destination emotion and memorable tourism experiences. Newer additions reflect digital tourism and online booking behaviour. These scales support research on tourist decision making, segmentation and the design of destination experiences.
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Other Tourism domains
All Destination & Tourist Behaviour scales (A–Z)
- Affective Place EvaluationWang, B., Close Scheinbaum, A., Li, S., & Krishen, A. S. · 2023 · 4 items · α 0.91
- Attitude Toward the Hotel Scale (ATHOT)Kronrod, A., & Danziger, S. · 2013 · 3 items · α alpha = .94 (Kronrod & Danziger, 2013; Experiment 1, N=342, U.S. MTurk adults)
- Memorable Tourism Experience Scale (MTE)Kim, J. H., Ritchie, J. R. B., & McCormick, B. · 2012 · 24 items · α Overall scale: alpha = .87 (post-purification, n = 511); CR by dimension (calibration/validation): Hedonism .86/.83; Novelty .89/.87; Local Culture .81/.86; Refreshment .87/.83; Meaningfulness .90/.83; Involvement .86/.84; Knowledge .84/.88
- Memorable Tourist Experience Scale (MTES)Kim, J.H. · 2014 · 23 items · α 0.79–0.91
- Mobile Travel App Adoption Scale (MTAAS)Wang, D., Park, S., & Fesenmaier, D.R. · 2012 · 15 items · α 0.83–0.93
- Peer-to-Peer Accommodation Adoption Scale (P2PAAS)Tussyadiah, I.P. & Pesonen, J. · 2016 · 16 items · α 0.81–0.90
- Perceived Value of Tourism Experience Scale (GLOVAL)Sanchez, J., Callarisa, L., Rodriguez, R.M. & Moliner, M.A. · 2006 · 24 items · α 0.72–0.91
- Post-Trip Behavioural Intentions Scale (PTBIS)Baker, D.A. & Crompton, J.L. · 2000 · 7 items · α 0.83–0.91
- Theory of Planned Behaviour – Vacation Destination Choice (TPB-VDC)Lam, T. & Hsu, C.H.C. · 2006 · 16 items · α 0.82–0.93
- Tourism Memory Characteristics Scale (TMCS)Kim, Y., Ribeiro, M. A., & Li, G. · 2022 · 26 items · α Accessibility: alpha = .94; Trip Details: alpha = .85; Emotional Intensity: alpha = .88; Sharing: alpha = .93; Valence: alpha = .86; Sensory Details: alpha = .84; Vividness: alpha = .84 (CFA, N = 351)
- Tourist Information Search Behaviour Scale (TISBS)Gursoy, D. & McCleary, K.W. · 2004 · 18 items · α 0.72–0.84
- Tourist Motivation Scale (TMS)Yoon, Y. & Uysal, M. · 2005 · 20 items · α 0.72–0.88
- Transformative Travel Experience Scale (TTES)Soulard, J., McGehee, N., & Knollenberg, W. · 2021 · 24 items · α Local Residents and Culture: alpha = .93; Self-Assurance: alpha = .85; Disorienting Dilemma: alpha = .90; Joy: alpha = .90 (CFA, n = 400)
- Travel Career Patterns Questionnaire (TCP)Pearce, P.L. & Lee, U.I. · 2005 · 26 items · α 0.79–0.89
- Travel Information Search Scale (TISS)Fodness, D. & Murray, B. · 1997 · 16 items · α 0.75–0.86
- Travel Involvement Scale (TIS)Gursoy, D. & Gavcar, E. · 2003 · 14 items · α 0.87–0.93
- Travel Likelihood to the Foreign CountryKwak, H., Puzakova, M., Rocereto, J.F., & Moriguchi, T. · 2020 · 3 items · α 0.76-0.95
- Travel Risk Perception Scale (TRPS)Roehl, W.S. & Fesenmaier, D.R. · 1992 · 20 items · α 0.73–0.87