Novelty Seeking Scale – Tourism

What it measures

Measures the tourist's desire for novel stimuli across thrill (exciting and adventurous experiences), change from routine (escape from the familiar), boredom alleviation, and surprise (openness to unexpected encounters). Novelty seeking is a fundamental motivation in tourism predicting destination type selection and activity engagement.

Representative items

• I prefer to travel to new destinations I have never been before. (Thrill)
• I like to do adventurous and exciting things on holiday. (Thrill)
• Travelling breaks the monotony of my daily life. (Change from Routine)
• I like to be surprised by things I see and do on a trip. (Surprise)
• I am always looking for new and different experiences when I travel. (Boredom Alleviation)

Citation

Lee, T.H., & Crompton, J. (1992). Measuring novelty seeking in tourism. Annals of Tourism Research, 19(4), 732–751.