Mobile Travel App Adoption Scale

What it measures

Measures tourist adoption of smartphone travel applications (navigation, booking, review, sharing) using an extended TAM framework with enjoyment added as a hedonic motivational dimension. Widely used in mobile tourism research as smartphone-mediated travel experience has become universal, mediating the tourist experience across pre-trip planning, in-destination navigation, and post-trip sharing.

Representative items

• Using travel apps makes my travel planning more efficient. (Usefulness)
• Travel apps are easy for me to use. (Ease of Use)
• Using travel apps during my trip is enjoyable. (Enjoyment)
• I intend to use travel apps on my next trip. (Adoption Intention)
• Travel apps enhance my travel experience. (Usefulness)

Citation

Wang, D., Park, S., & Fesenmaier, D.R. (2012). The role of smartphones in mediating the touristic experience. Journal of Travel Research, 51(4), 371–387.