Travel Risk Perception Scale

What it measures

Measures perceived risk across seven dimensions specific to travel contexts. Travel risk perception is heightened by unfamiliarity, cultural distance, political instability, and health concerns. Risk perception is the primary barrier to travel — reducing it through information, safety signals, and reassurance is a central challenge for destination marketers.

Representative items

• I worry about getting sick when I travel to this destination. (Physical)
• I am concerned about the safety conditions at this destination. (Physical)
• Travelling here might be more expensive than expected. (Financial)
• I worry that this trip will not be as enjoyable as expected. (Satisfaction)
• I am concerned about what others think about my choice of destination. (Social)

Citation

Roehl, W.S., & Fesenmaier, D.R. (1992). Risk perceptions and pleasure travel: An exploratory analysis. Journal of Travel Research, 30(4), 17–26.