Online Travel Review Adoption Scale

What it measures

Measures factors influencing tourist adoption of online travel reviews from platforms like TripAdvisor, Booking.com, and Google Reviews. Information quality, quantity, and reviewer credibility are key antecedents of review adoption. Widely used in digital tourism and e-WOM research as online reviews become the dominant source of travel information.

Representative items

• The reviews I read were relevant to my travel decision. (Information Quality)
• The reviews I read were accurate and reliable. (Information Quality)
• The number of reviews available helped me make my decision. (Quantity)
• The reviewers appeared to have genuine experience. (Credibility)
• The reviews influenced my decision to book. (Adoption)

Citation

Filieri, R., & McLeay, F. (2014). E-WOM and accommodation: An analysis of the factors that influence travelers' adoption of information from online reviews. Journal of Travel Research, 53(1), 44–57.