Travel Involvement Scale

What it measures

Measures tourist involvement with travel — the perceived importance, hedonic pleasure, and self-expressive value of travel. Adapted from Zaichkowsky's PII for tourism contexts. High travel involvement predicts extensive information search, longer planning horizons, higher trip expenditure, and stronger destination loyalty.

Representative items

• Travel is: Important / Unimportant (Importance)
• Travel is: Of concern to me / Of no concern to me (Importance)
• Travel is: Exciting / Unexciting (Pleasure)
• Travel is: Appealing / Unappealing (Pleasure)
• Travel says a lot about who I am / says nothing about who I am (Sign)

Citation

Gursoy, D., & Gavcar, E. (2003). International leisure tourists' involvement profile. Annals of Tourism Research, 30(4), 906–926.