Tourist Motivation Scale

What it measures

Measures tourist travel motivations using the push-pull framework: push motivations (internal desires — escape, relaxation, novelty seeking, socialisation) and pull motivations (destination attributes — scenery, activities, culture, facilities). The push-pull model is the dominant framework in tourism motivation research.

Representative items

• To escape from routine and boredom. (Push)
• To rest and relax. (Push)
• To experience new and different things. (Push)
• To be with family or friends. (Push)
• Scenic beauty of the destination. (Pull)

Citation

Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45–56.