Leisure Motivation Scale

LMS-LeisureLeisure and Tourism Participation Motivations
48 items 1983 α 0.82–0.94 Free Beard, J.G. & Ragheb, M.G.

What it measures

Measures four motivational dimensions underlying leisure and tourism participation. The Intellectual dimension captures motivation to learn, explore, discover, create, and imagine. The Social dimension captures motivation to build relationships and meet new people. Competence-Mastery captures motivation to achieve, master, challenge, and compete through physical or mental skill. Stimulus-Avoidance captures motivation to escape, avoid stress, rest, and seek solitude away from life demands. Foundational to leisure studies; widely applied in tourism, recreation, and sport event research. Stimulus-Avoidance is consistently the most common dominant leisure motivation in general population samples.

Response format

Likert (1–4, almost never true to almost always true)

Scale items

Intellectual Component — engaging in activities involving learning, exploring, and imagining (Likert 1–5, never to always)

Social Component — engaging in leisure activities with others

Competence-Mastery Component — achieving, mastering, challenging, and competing

Stimulus-Avoidance Component — escaping and getting away from social contacts

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Four subscale scores. A 16-item short form (4 items per subscale) is recommended for tourism survey contexts. The LMS consistently outperforms unidimensional motivation scales in predicting activity preference, satisfaction, and loyalty. Stimulus-Avoidance and Social motivations are highest for beach and resort tourism; Competence-Mastery and Intellectual motivations are highest for adventure and cultural tourism.

Recommended companion scales

Citation

Beard, J.G., & Ragheb, M.G. (1983). Measuring leisure motivation. Journal of Leisure Research, 15(3), 219–228.

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Keywords

#leisuremotivation#tourismmotivation#intellectual#social#mastery#escape#relaxation#stimulusavoidance#recreation#sport#eventattendance
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