Perceived Value of Tourism Experience Scale

What it measures

Operationalises perceived value for tourism purchases as a five-dimensional construct. Functional value of service quality captures the travel agent or provider's reliability and competence; functional package quality captures the tangible quality of the tourism product itself (accommodation, transport, excursions); functional price captures the economic value-for-money assessment; Emotional value captures the pleasurable feelings generated by the tourism experience; Social value captures how the travel choice enhances social image and signals status to reference groups. The GLOVAL model demonstrates that emotional and social value dimensions have direct and substantial effects on tourist satisfaction and loyalty independent of functional value.

Response format

Likert (1–7, strongly disagree to strongly agree)

Scale items

Functional Value — practical and economic worth (Likert 1–7, strongly disagree to strongly agree)

• This trip represented good value for money.
• This trip was worth what I paid for it.
• The activities I participated in were worth the cost.
• This trip was economically worthwhile.
• The quality of services received justified the price paid.
• The overall experience was good value for the price.

Emotional Value — affective worth

• This trip made me feel good.
• I felt great emotions during this trip.
• This trip made me very happy.
• I feel positive about this trip.
• This trip provided genuine emotional satisfaction.
• This trip uplifted my mood.

Social Value — social image and interpersonal worth

• This trip improved how others perceive me.
• Sharing this trip with others enhanced the experience.
• This trip allowed me to make new social connections.
• People I respect would approve of this trip.
• This trip was good for my social life.
• This trip enhanced my social standing.

Epistemic Value — novelty and curiosity satisfaction

• This trip satisfied my curiosity about the destination.
• This trip provided me with new experiences and information.
• This trip was something different from my usual activities.
• This trip expanded my horizons and understanding.
• This trip gave me the chance to experience something unique.
• This trip satisfied my desire to learn about new places.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Five subscale scores. Emotional value is the strongest predictor of satisfaction and loyalty — reinforcing the primacy of affective response in tourism consumption. Functional price value is most salient in budget and mass-market tourism segments; Social value is most relevant for luxury and prestige tourism. The GLOVAL framework has been applied in cruise, hotel, and cultural tourism research.

Recommended companion scales

Citation

Sanchez, J., Callarisa, L., Rodriguez, R.M., & Moliner, M.A. (2006). Perceived value of the purchase of a tourism product. Tourism Management, 27(3), 394–409.

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