Experience Economy Scale

What it measures

Operationalises Pine & Gilmore's (1999) Experience Economy framework for tourism contexts across four experience realms. Educational experiences involve active participation and learning (expand knowledge and skills). Escapist experiences involve full immersion in activities (becoming a different person, losing track of time). Entertainment experiences involve passive absorption of stimuli (watching performances, spectating). Esthetic experiences involve passive immersion in a beautiful or stimulating environment (scenic, atmospheric). The framework moves tourism research beyond service quality toward staged experience design.

Representative items

• This experience helped me to learn a great deal. (Educational)
• This experience expanded my knowledge. (Educational)
• I felt fully immersed in this experience. (Escapist)
• I forgot about my daily routine during this experience. (Escapist)
• I found the experience entertaining. (Entertainment)

Citation

Oh, H., Fiore, A.M., & Jeoung, M. (2007). Measuring experience economy concepts: Tourism applications. Journal of Travel Research, 46(2), 119–132.