Destination Satisfaction Scale

What it measures

Measures overall tourist satisfaction with a visited destination. Destination satisfaction is the key outcome variable in tourism research, integrating experiences across accommodation, attractions, food, transport, and service quality into a holistic evaluation. Predicts revisit intention and WOM more strongly than individual service quality components.

Representative items

• Overall, how satisfied were you with this destination?
• The destination met my expectations.
• I am satisfied with my decision to visit this destination.
• Compared with other destinations, this destination is excellent.
• I got what I came here for.

Citation

Kozak, M., & Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of Travel Research, 38(3), 260–269.