Post-Trip Behavioural Intentions Scale

What it measures

Measures the three core post-trip behavioural intention outcomes of quality and satisfaction: intention to revisit the destination, positive word-of-mouth recommendation, and willingness to pay a price premium over comparable alternatives. Baker & Crompton's landmark paper established that quality affects behavioural intentions indirectly through satisfaction, while also demonstrating a direct quality-to-intention path. The scale captures the full economic consequence of the tourist experience — not just return visit behaviour but also advocacy and price tolerance.

Representative items

• I would revisit this destination if I could.
• I definitely would return to this destination.
• I would recommend this destination to my friends.
• I would say positive things about this destination to others.
• I would encourage my friends and relatives to visit this destination.

Citation

Baker, D.A., & Crompton, J.L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785–804.