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Tourism Memory Characteristics Scale

TMCSThe phenomenological characteristics of tourism memory, capturing the cognitive, affective, and social dimensions through which individuals access, experience, and share autobiographical memories of tourism experiences.

26 items 2022 α Accessibility: alpha = .94; Trip Details: alpha = .85; Emotional Intensity: alpha = .88; Sharing: alpha = .93; Valence: alpha = .86; Sensory Details: alpha = .84; Vividness: alpha = .84 (CFA, N = 351) Free Kim, Y., Ribeiro, M. A., & Li, G.

What it measures

The TMCS measures seven phenomenological characteristics of tourism autobiographical memory, grounded in the Self-Memory System (Conway 2005) and cognitive psychology frameworks for autobiographical memory (Sutin and Robins 2007; Boyacioglu and Akfirat 2015). Accessibility captures the ease and frequency with which tourists can mentally retrieve a trip from memory; Trip Details reflects the clarity of memory for places visited; Emotional Intensity measures the intensity of emotions evoked during memory retrieval; Sharing reflects the frequency with which tourists share the memory with others; Valence captures the positivity of the remembered experience; Sensory Details reflects the richness of sensory re-experiencing (smell, touch, sound, bodily sensation); and Vividness captures the visual clarity and detail of the memory. Developed via pilot study EFA (N=355) reducing 51 items to 33, followed by CFA on a main study sample (N=351) further reducing to 26 items. Both samples drawn from US adults via Amazon Mechanical Turk.

Citation

Kim, Y., Ribeiro, M. A., & Li, G. (2022). Tourism memory characteristics scale: Development and validation. Journal of Travel Research, 61(6), 1308–1326.

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