8 validated scales · all free to use
Scales for measuring environmental and ethical attitudes and behaviour in tourism. The domain includes the revised New Ecological Paradigm Scale, the Nature Relatedness Scale, sustainable tourism and ecotourism attitudes, green hotel attitude and intention, responsible tourist behaviour, tourist carbon awareness and overtourism perception. Together these cover both the tourist's perspective, such as pro-environmental travel choices, and the community's perspective on crowding and tourism impacts. This is a focused but growing collection; related measures of sustainable consumption, CSR and ethical purchasing are in the Sustainable & Ethical Consumption domain under Marketing.
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