Sustainable Tourism Attitude Scale

What it measures

Measures attitudes toward the principles and practices of sustainable tourism across five dimensions aligned with WTO/UNEP sustainable tourism frameworks. Used by DMOs and policy researchers to assess community and tourist support for sustainable tourism initiatives.

Representative items

• Tourism development should contribute to the local economy sustainably.
• Conservation of natural resources is important for tourism.
• Cultural heritage should be preserved and interpreted for tourists.
• Environmental management should be a priority in all tourism development.
• Local communities should have a say in tourism development decisions.

Citation

Choi, H.C., & Sirakaya, E. (2005). Measuring residents' attitude toward sustainable tourism: Development of sustainable tourism attitude scale. Journal of Travel Research, 43(4), 380–394.