Nature Relatedness Scale

What it measures

Measures the subjective sense of connection and identification with the natural world across three facets. NR-Self captures how central nature is to one's identity (seeing oneself as part of nature). NR-Perspective captures awareness of and concern for nature and other species. NR-Experience captures preferences for and comfort in natural environments. In tourism research, nature relatedness predicts ecotourism attitudes, sustainable travel choices, willingness to pay for conservation, and wellbeing outcomes from nature-based tourism. NR-Self is the strongest predictor of pro-environmental behaviour — integrating nature into self-concept produces more durable conservation commitments than general environmental concern.

Representative items

• My relationship to nature is an important part of who I am. (NR-Self)
• I feel very connected to all living things and the Earth. (NR-Self)
• I am very aware of environmental issues. (NR-Perspective)
• I notice wildlife wherever I am. (NR-Perspective)
• I enjoy being outdoors, even in unpleasant weather. (NR-Experience)

Citation

Nisbet, E.K., Zelenski, J.M., & Murphy, S.A. (2009). The nature relatedness scale: Linking individuals' connection with nature to environmental concern and behavior. Environment and Behavior, 41(5), 715–740.