Green Hotel Attitude and Intention Scale

What it measures

Measures hotel customers' attitudes toward environmentally friendly accommodation choices and their intentions to patronise green hotels. Adapted from Ajzen's Theory of Planned Behaviour for sustainable hospitality contexts. Attitude items capture overall evaluation of eco-friendly hotel stays (wise, beneficial, important, good idea); intention items capture likelihood of choosing green accommodation on upcoming trips. TPB-based models of pro-environmental hotel choice consistently explain 40–60% of variance in green hotel intention and the GHAIS is among the most widely used operationalisations in sustainable hospitality research.

Representative items

• Choosing an environmentally friendly hotel is a wise idea. (Attitude)
• Staying in an eco-friendly hotel would be beneficial. (Attitude)
• I think it would be a good idea to stay in a green-certified hotel. (Attitude)
• I would stay in a green hotel on my next trip. (Intention)
• I intend to choose environmentally friendly hotels when I travel. (Intention)

Citation

Han, H., Hsu, L.T.J., & Lee, J.S. (2009). Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers' eco-friendly decision-making process. International Journal of Hospitality Management, 28(4), 519–528.