Place Attachment

What it measures

The scale measures a resident's emotional attachment to their local place, adapted from a broader, well-established place-attachment measure for use in place-branding research.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I defend _____ when somebody criticizes it.
• I miss _____ when I am not there.
• I am proud of _____.
• _____ is a part of myself.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Styvén, Mariani, and Strandberg (2020) adapted four items from Lewicka's (2008) broader nine-item place attachment scale, applying it to residents of a Swedish city. Reliability was excellent (α = .92), and CFA provided evidence of convergent and discriminant validity.

Citation

Styvén, Maria Ek, Marcello M. Mariani, and Carola Strandberg (2020), "This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online," Journal of Advertising, 49 (5), 540-556.

Keywords