Place Distinction Scale

What it measures

Measures the degree to which a consumer perceives a specific place to be unique, in the sense that it possesses distinctive characteristics not found in comparable alternatives. Captures the consumer's evaluation that the place offers something genuinely different from what is available elsewhere, contributing to a sense that it is one of a kind.

Representative items

• This place is unique.
• This place is the only one of its kind.

Citation

Brocato, E.D., Baker, J., & Voorhees, C.M. (2015). Creating consumer attachment to retail service firms through sense of place. Journal of the Academy of Marketing Science, 43(2), 200-220.