Place Nostalgia Scale

What it measures

Measures the extent to which a consumer experiences a positive sentimental attachment to a specific place because of personally significant events or memories associated with it. Captures the degree to which the place evokes nostalgic feelings and prompts reminiscence about meaningful past experiences, contributing to a sense of emotional connection rooted in personal history rather than in the place's current physical or social characteristics.

Representative items

• This place makes me feel sentimental or nostalgic.
• When I am at this place, I reminisce about good events from my past.

Citation

Brocato, E.D., Baker, J., & Voorhees, C.M. (2015). Creating consumer attachment to retail service firms through sense of place. Journal of the Academy of Marketing Science, 43(2), 200-220.