Place Attachment - Social Scale

What it measures

Measures the strength of a consumer's emotional bond to the people associated with a specific place, such as the regular patrons or employees of a retail or service setting. Captures the degree to which the person would feel distress at the prospect of losing access to the social community tied to that place, independently of any attachment to its physical features. Designed as the social counterpart to the physical dimension of place attachment.

Representative items

• I can't imagine living without the people that come to this place.
• Never being able to interact with the people here would be distressing to me.

Citation

Brocato, E.D., Baker, J., & Voorhees, C.M. (2015). Creating consumer attachment to retail service firms through sense of place. Journal of the Academy of Marketing Science, 43(2), 200-220.