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Service Quality (Ease)

SQService Quality (Ease)
7 items 2009 α .88 Free Homburg, C. J., & Hoyer, W. D.

What it measures

A five-item likert scale designed to measure a customer's belief that it is easy to do business with a company because of the helpfulness of its employees.

Citation

Homburg, Christian, Jan Wieseke, and Wayne D. Hoyer (2009), "Social Identity and the Service-Profit Chain," Journal of Marketing, 73 (March), 38–54.

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