Loyalty to the Service Provider

LTTSA customer’s intentions to continue doing business with a particular service provider

5 items 2007 α .88 Free Auh, S. S., & Shih, E.

What it measures

A multiple-item likert scale designed to measure a customer’s intentions to continue doing business with a particular service provider.

Citation

Auh, Seigyoung, Simon J. Bell, Colin S. McLeod, and Eric Shih (2007), “Co-production and Customer Loyalty in Financial Services,” Journal of Retailing, 83 (3), 359-370.

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