Hotel Chain Beliefs

What it measures

A seven-item Likert-type scale designed to measure the expected likelihood that a certain hotel chain has several particular benefits characteristic of a higher quality establishment.

Response format

7-point scale

Scale items

• hotel rooms come equipped with a large variety of luxury features.
• hotel rooms come with high-quality mattresses.
• hotels include a fully-equipped exercise club.
• hotel rooms come with a Jacuzzi.
• hotel rooms come with free premium movie channels.
• hotels include a fully equipped exercise club.
• hotels include a state-of-the-art game room.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .83) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Biehal, Gabriel J. and Daniel A. Sheinin (2007), “The Influence of Corporate Messages on the Product Portfolio,” Journal of Marketing, 71 (3), 12-25.

Keywords