Decision Importance

What it measures

A five-item likert scale designed to measure the importance a person places on a particular decision.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

• Choosing a __________ is a big decision in one’s life.
• I attach a great importance to selecting a __________.
• Choosing a __________ takes a lot of careful thought.
• Decisions about selecting a __________ is a serious, important decision.
• It means a lot to have a __________ to use.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .93) was reported in the primary study.

Citation

Schneider, Kenneth C. and William C. Rodgers (1996), “An ‘Importance’ Subscale for the Consumer Involvement Profile,” Advances in Consumer Research, 23 (1) 249–254.

Keywords