Decision Importance

DIThe importance a person places on a particular decision

5 items 1996 α .93 Free Schneider, K. C., & Rodgers, W. C.

What it measures

A five-item likert scale designed to measure the importance a person places on a particular decision.

Citation

Schneider, Kenneth C. and William C. Rodgers (1996), “An ‘Importance’ Subscale for the Consumer Involvement Profile,” Advances in Consumer Research, 23 (1) 249–254.

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