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Customer Rage (Retaliatory)

CRCustomer Rage (Retaliatory)
6 items 2009 α .90 Free Brady, M. K.

What it measures

A multiple-item Likert-type scale designed to measure the negative affective reaction a customer experienced after a service failure with an emphasis on the behavioral aspect of the feeling, i.

Citation

McColl-Kennedy, Janet R. , Paul G. Patterson, Amy K. Smith, and Michael K. Brady (2009), "Customer Rage Episodes: Emotions, Expressions and Behaviors," Journal of Retailing, 85 (2), 222-37.

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