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Customer Rage (Revenge Behaviors)

CRCustomer Rage (Revenge Behaviors)
5 items 2009 α .89 Free Brady, M. K.

What it measures

A four-item scale measuring customer rage.

Citation

McColl-Kennedy, Janet R. , Paul G. Patterson, Amy K. Smith, and Michael K. Brady (2009), "Customer Rage Episodes: Emotions, Expressions and Behaviors," Journal of Retailing, 85 (2), 222-37.

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