Attitude Toward the Smartphone (Haptic Pleasure)

What it measures

A four-item scale measuring the degree of physical pleasure a consumer derives from the tactile experience of touching, holding, and interacting with their smartphone. Items capture sensory gratification from the haptic qualities of the device — the feel of holding it, the pleasantness of physical interaction, and the naturalness of the touch interface. Part of a six-scale battery measuring distinct psychological dimensions of the consumer-smartphone relationship developed by Melumad & Pham (2020).

Representative items

• I enjoy the physical sensation of touching or holding my phone.
• The physical interaction with my phone just feels right.
• Touching or swiping my phone's screen/keyboard feels pleasant.

Citation

Melumad, Shiri and Michel Tuan Pham (2020). The smartphone as a pacifier: A psychological and physiological investigation of its effects on stressed consumers. Journal of Marketing Research, 57(2), 236–256.