Attractiveness of Competitors

COMPATTPerceived superiority of competing service providers over one's current provider

5 items 2004 α .94 Free Bansal, H. S., Irving, P. G., & Taylor, S. F.

What it measures

Five items assess the degree to which a customer believes that competing service providers would offer greater fairness, satisfaction, and overall value than their current provider.

Citation

Bansal, H. S., Irving, P. G., & Taylor, S. F. (2004). A three-component model of customer commitment to service providers. Journal of the Academy of Marketing Science, 32(3), 234–250.

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