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Affective Company Commitment (All Reverse-Scored)

ACCRSEmotional attachment and sense of belonging to a service provider
3 items 2004 α .80 Free Bansal, H. S., Irving, P. G., & Taylor, S. F.

What it measures

Three items measure the degree of emotional attachment, sense of family, and belonging a customer feels toward their service provider. All items are reverse-scored.

Citation

Bansal, H. S., Irving, P. G., & Taylor, S. F. (2004). A three-component model of customer commitment to service providers. Journal of the Academy of Marketing Science, 32(3), 234–250.

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