Affective Company Commitment (All Reverse-Scored)

What it measures

Three items measure the degree of emotional attachment, sense of family, and belonging a customer feels toward their service provider. All items are reverse-scored.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I do not feel "emotionally attached" to my __________. (r)
• I do not feel like "part of the family" with my __________. (r)
• I do not feel a strong sense of "belonging" to my __________. (r)

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Adapted from Meyer and Allen's (1997) workplace commitment scale for service provider contexts. Alphas .80 (Bansal et al. 2004) and .82 (Bansal et al. 2005). All three items are reverse-scored. Blanks should be replaced with the service provider name.

Recommended companion scales

Citation

Bansal, H. S., Irving, P. G., & Taylor, S. F. (2004). A three-component model of customer commitment to service providers. Journal of the Academy of Marketing Science, 32(3), 234–250.

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