General Company Commitment (Garbarino)

What it measures

Five items capture a customer's sense of pride, belonging, long-term care, loyalty, and relationship maintenance intentions toward a company.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I am proud to belong to __________.
• I feel a sense of belonging to __________.
• I care about the long-term success of __________.
• I am a loyal patron of __________.
• I plan to maintain a long-term relationship with __________.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Items drawn from a variety of sources; validated in a performing arts theatre context. Alphas .87 (individual ticket buyers), with additional subsamples reported. Blanks should be replaced with the company or organisation name.

Recommended companion scales

Citation

Garbarino, E., & Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing, 63(2), 70–87.

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