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General Company Commitment (Garbarino)

GCCGCustomer identification with, loyalty to, and long-term commitment to a company
5 items 1999 α .87 Free Garbarino, E., & Johnson, M. S.

What it measures

Five items capture a customer's sense of pride, belonging, long-term care, loyalty, and relationship maintenance intentions toward a company.

Citation

Garbarino, E., & Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing, 63(2), 70–87.

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