Six seven-point Likert-type items measure a consumer's trust in a service provider or organisation, drawing on dimensions of sincerity, honesty, fairness, dependability, helpfulness, and consideration. The scale was adapted from Morgan and Hunt (1994) and ultimately traces to Larzelere and Huston's (1980) Dyadic Trust Scale. It has been used with consumers in banking and services contexts with the provider's name inserted in the blanks.
Bansal, H. S., Irving, P. G., & Taylor, S. F. (2004). A three-component model of customer commitment to service providers. Journal of the Academy of Marketing Science, 32(3), 234–250.
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