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Service Provider Policy Benevolence

SPPBCustomer belief that a service provider's policies are designed with the customer's best interests in mind
3 items 2002 α .86–.90 Free Sirdeshmukh, D., Singh, J., & Sabol, B.

What it measures

Three items assess whether a customer believes a service provider's policies respect and prioritise customer interests — including fair treatment and acting as if the customer is always right. Developed to capture the policy-level dimension of service provider benevolence.

Citation

Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(January), 15–37.

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