Affective Company Commitment (Verhoef)

ACCVCustomer motivation to continue a company relationship due to attachment and identification

3 items 2002 α CR = 0.78 Free Verhoef, P. C., Franses, P. H., & Hoekstra, J. C.

What it measures

Three items measure a person's intrinsic motivation to remain a customer of a company based on feelings of loyalty, attachment, and belonging.

Citation

Verhoef, P. C., Franses, P. H., & Hoekstra, J. C. (2002). The effect of relational constructs on customer referrals and number of services purchased from a multiservice provider: Does age of relationship matter? Journal of the Academy of Marketing Science, 30(3), 202–216.

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