Commitment to the Relationship

What it measures

A three-item likert scale designed to measure a customer's motivation to maintain a business relationship with a particular seller.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I am willing “to go the extra mile” to work with __________.
• I have a desire to maintain this relationship.
• I view the relationship with __________ as a long-term partnership.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Factor analytic procedures were used to support the scale's structural validity.

Citation

De Wulf, Kristof, Gaby Odekerken-Schröder, and Dawn Iacobucci (2001), “Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration,” Journal of Marketing, 65 (October), 33–50.

Keywords