Cause-Related Marketing Motive Attributions (Stakeholder

What it measures

A multiple-item scale measuring cause-related marketing motive attributions.

Response format

7-point Likert scale

Scale items

• They feel their customers expect it.
• They feel society in general (i.e., consumers) expects it.
• They feel their stockholders expect it.
• They feel their employees expect it.
• Ellen, Webb, and Mohr (2006) used a seven- point response format whereas Vlachos et al. (2009) used a ten- point format.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .91) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Ellen, Pam Scholder, Deborah J. Webb, and Lois A. Mohr (2006), “Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs,” Journal of the Academy of Marketing Science, 34 (2), 147-157.

Keywords