Compatibility of the Product

What it measures

A three-item Likert-type scale designed to measure the degree to which a person believes that a product is consistent with his/her values, experiences, and needs.

Response format

7-point scale

Scale items

• fits into my way of living.
• fits the way I do things.
• suits me well.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .87) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Rijsdijk, Serge A., Erik Jan Hultink, and Adamantios Diamantopoulos (2007), “Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction,” Journal of the Academy of Marketing Science, 35 (3), 340-356.

Keywords