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Attitude Toward the Object (Classiness)

ATTOAttitude Toward the Object (Classiness)
5 items 2008 α .92 Free Hagtvedt, H., & Patrick, V. M.

What it measures

A four-item Likert-type scale designed to measure the degree to which a person describes an object such as a product or person as having the quality of elegance, beauty, and status.

Citation

Hagtvedt, Henrik and Vanessa M. Patrick (2008), “Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products,” Journal of Marketing Research, 45 (3), 379-389.

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