PSYCHOMETRICSCALES.COM

General Company Commitment (Lemon)

GCCLDegree of commitment and repeat patronage intention toward a company
5 items 2002 α .91 Free Lemon, K. N., White, T. B., & Winer, R. S.

What it measures

Five items assess the degree of commitment a person feels to a company and their likelihood of returning as a regular customer.

Citation

Lemon, K. N., White, T. B., & Winer, R. S. (2002). Dynamic customer relationship management: Incorporating future considerations into the service retention decision. Journal of Marketing, 66(1), 1–14.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales