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Dealership Relationship Commitment

DEALCOMCustomer commitment to maintaining a relationship with a specific dealer
4 items 2005 α .94 Free Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F.

What it measures

Four items measure the strength of a customer's commitment to their relationship with a specific dealer, including care, dedication, and maximum effort to maintain it.

Citation

Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the word: Investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context. Journal of the Academy of Marketing Science, 33(2), 123–138.

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