Dealership Relationship Commitment

What it measures

Four items measure the strength of a customer's commitment to their relationship with a specific dealer, including care, dedication, and maximum effort to maintain it.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I am committed to my relationship with __________.
• I really care about my relationship with __________.
• The relationship that I have with __________ is something I am very committed to.
• The relationship that I have with __________ deserves my maximum effort to maintain. [item may be truncated]

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Appears original to Brown et al. (2005); validated in a car dealership context but items are general enough for other retail settings. Alpha .94. Item 4 appears truncated—verify full wording against original article. Blanks should be replaced with the dealership name.

Citation

Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the word: Investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context. Journal of the Academy of Marketing Science, 33(2), 123–138.

Keywords