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Intention to Recommend

INTRECCustomer likelihood of recommending a business to others
3 items 2002 α .92 Free Maxham, J. G., & Netemeyer, R. G.

What it measures

Three items measure a customer's expressed likelihood of engaging in positive word-of-mouth and recommending a business to friends seeking to make a relevant purchase.

Citation

Maxham, J. G., & Netemeyer, R. G. (2002). Modeling customer perceptions of complaint handling over time: The effect of perceived justice on satisfaction and intent. Journal of Retailing, 78(4), 239–252.

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