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Service Complaint Behaviour

SCBEHSelf-reported frequency of complaining to a service provider about service failures
4 items 2003 α .90 Free Bougie, R., Pieters, R., & Zeelenberg, M.

What it measures

Four items measure the extent to which a consumer reports having complained to a service provider about quality problems or poor treatment following a service failure.

Citation

Bougie, R., Pieters, R., & Zeelenberg, M. (2003). Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services. Journal of the Academy of Marketing Science, 31(4), 377–393.

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