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Third-Party Complaint Intentions

TPCIConsumer intention to complain about a service failure to third parties
4 items 1988 α .81 Free Singh, J.

What it measures

Four items measure the likelihood that a dissatisfied consumer would take their complaint to external parties—consumer agencies, media, or legal channels—rather than addressing it directly with the marketer.

Citation

Singh, J. (1988). Consumer complaint intentions and behavior: Definitional and taxonomical issues. Journal of Marketing, 52(1), 93–107.

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