An eight-item scale capturing the intensity of consumer anger, with items spanning both high-arousal indignant anger and lower-arousal expressions of dissatisfaction and betrayal. The first three items are phrased as first-person emotional state descriptors, while the remaining five are single-word emotion labels rated on a describes poorly/describes well continuum. Developed in a price fairness context, the scale is sensitive to the moral dimension of anger (outrage, indignation) that emerges when consumers perceive unjust treatment.
Gelbrich, Katja (2011). I have paid less than you! The emotional and behavioral consequences of advantaged price inequality. Journal of Retailing, 87(2), 207–224.
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