A three-item scale measuring anxiety and avoidance associated with a specific piece of technology. Items tap fear of making uncorrectable errors, insecurity about one's capability to use the technology, and active avoidance driven by intimidation. Unlike broader technophobia measures, this scale is designed for context-specific assessment — the technology in question is named directly in each item — making it appropriate for research examining reactions to a particular self-service or digital interface.
7-point Likert
Full scale items shown. Always cite the original source when using this scale in research.
FILL-IN-THE-BLANK FORMAT: The blank in each item should be replaced with the name of the focal technology (e.g., 'kiosk', 'mobile app', 'website'). Single alpha of .872 — Collier & Sherrell (2010). VALIDITY: CFA confirmed adequate model fit with evidence of convergent and discriminant validity across scales in the study. Scale was developed and validated with 500 customers of a service company; items were pretested prior to the main study. NOTE: A second, related Anxiety (Technological) scale (ANXT2) by Meuter et al. (2005) measures general technology anxiety as a trait rather than reactions to a specific technology. Researchers should select the version most appropriate to their research context.
Collier, Joel E. and Daniel L. Sherrell (2010). Examining the influence of control and convenience in a self-service setting. Journal of the Academy of Marketing Science, 38(4), 490–509.
Free access to 2455+ psychometric scales at PsychScales