Anxiety (Technological)

What it measures

A three-item scale measuring anxiety and avoidance associated with a specific piece of technology. Items tap fear of making uncorrectable errors, insecurity about one's capability to use the technology, and active avoidance driven by intimidation. Unlike broader technophobia measures, this scale is designed for context-specific assessment — the technology in question is named directly in each item — making it appropriate for research examining reactions to a particular self-service or digital interface.

Representative items

• I hesitate to use this [technology] for fear of making a mistake I cannot correct.
• I feel insecure about my ability to use this [technology].

Citation

Collier, Joel E. and Daniel L. Sherrell (2010). Examining the influence of control and convenience in a self-service setting. Journal of the Academy of Marketing Science, 38(4), 490–509.